Facebook has 8 billion average daily video views from 500 million users. That is daily! Put another way, Facebook sees 100 million hours of daily video watch time! YouTube alone receives more than 4 millions daily views a day and more than one billion unique views each month! So it really isn't surprising that 64% of marketers expect video to dominate their marketing strategies in the near future according to Nielsen.
By 2017, 69% of all consumer traffic on the internet will be watching video.
I included a little video here that I did for our company as an example. This is a direct message though often we tell stories or create narratives for our clients to communicate with customers or engage audiences.
I remember when television was exclusive and also exclusionary to a large degree. I was there. I worked for one of the networks. We worked very hard and knew we were lucky. But, I can tell you this revolution excites me so much more. Anyone with talent can get their videos watched -- widely! Talent!!! Any company with a good message can reach their customers without exorbitant fees. This is a HUGE tool for the average small to medium sized companies; enabling them to compete with larger corporations in getting their dynamic messages to customers. The internet and the visual media it streams is a tremendous equalizer if it is used effectively!!
Businesses who use video report 72% increased website conversions rates. Are you using video? Are you communicating professionally? Effectively?
And lastly, are you working efficiently? You can afford to incorporate video into your media marketing plan. Can you afford not to?
I'll be talking on this topic a lot in the coming weeks!